Over 100 million people in the U.S. listen to podcasts every month—double the number from five years ago. U.S. podcast ad revenues have been growing at double-digit rates, even in the face of the pandemic. In 2021, U.S. ad revenue are expected to surpass $1 billion for the first time.
Podcasts ads are a great investment:
Studies show that podcast ads, which are typically read by the podcast’s host, drive ROI for brand awareness, ad recall, affinity, recommendation and purchase intent.
The U.S. Latino podcast market is underserved:
U.S. Hispanic consumers represent over 18% of the U.S. population, with $1.7 trillion dollars in purchasing power. They skew younger than the general population and are driving culture, entertainment and commerce. However, there is a dearth of quality podcast content for this key demographic: Nearly 30 percent of Latino consumers say there aren’t any podcasts about topics that interest them.
Pitaya’s podcasts provide Latino consumers with culturally relevant, high-quality content, and create fantastic opportunities for brands to reach this important consumer group.